Objectified is a feature-length documentary directed by Gary Hustwit that explores our deep and complex relationship with everyday manufactured objects and the people who design them. Through intimate vérité footage and insightful interviews with leading industrial designers like Jonathan Ive (Apple), Karim Rashid, and Marc Newson, the film reveals the creativity and thought processes behind everything from toothbrushes to high-tech gadgets. It examines how design impacts our lives, touching on themes such as personal expression, identity, consumerism, and sustainability.

The documentary invites viewers to reconsider the objects that surround them daily, understanding the role of design in shaping our experiences and environments. It premiered at the South By Southwest Film Festival in 2009 and features influential designers, critics, and curators, making it an engaging meditation on industrial design and its cultural significance.