Watch Chairman and CEO Jim Bankoff discuss how Vox Media became one of today’s fastest growing and most innovative media companies during this Featured Session from SXSW Interactive 2016.

In it’s fifth year, Vox Media already attracts a global audience of 170 million mostly affluent young adults. By bringing in influential writers—such as Ezra Klein, Kara Swisher, and Nilay Patel—and utilizing advanced technology and data solutions, Vox Media has built a portfolio of eight media brands that cover a diverse range of topics. While keeping an intense focus on both editorial quality and user experience, Vox Media has built a business out of delivering quality content and advertisements.

Interviewed by Senior Media and Entertainment Correspondent for CNBC, Julia Boorstin, Bankoff delves into the challenges and opportunities facing the media industry and the creative approaches that he and his company have taken to address them.