From Run DMC to Roc-A-Fella, from DMX to young thug, Lyor Cohen discovered and broke some of the most renown musical acts of the recent past at the helm of big labels. In a conversation that spans his decades of leadership in the industry, he shares of how failing as a party promoter led him to working for Russell Simmons, how he invented the 360 deal, surviving the turmoil of the business, and the feeling in his gut that propels him to this day. Episode 5 of the “Blueprint” series (season 1) by Complex magazine.